"In my family, 'Chérie' was more than a nickname. It was a reminder that family comes first."
It’s the name I heard in moments that mattered.
It’s the foundation of everything I believe in—”cher”ishing time with the people you love.
"My family is from Louisiana, Texas, and Arkansas. The elders spoke broken French, and referred to each other as ‘Cherie.’ So when I started this business, I named it M. Cher, because it’s about love and keeping families connected." The M….is for Mama. Mama Cher is what my grandchildren call me. I’m all about the love.
— Dottie Smith, Founder
That’s why this isn’t just a travel business. It’s a movement to make sure families stop waiting and start cherishing.
For years, I was the one in my family saying, “We should take a trip.” And for years, I watched those plans fall apart. After organizing a family cruise for my son’s wedding, I realized something: families don’t wait because they don’t want to go. They wait because the planning gets overwhelming.
"Planning a trip with multiple households is hard. Budgets don’t match. Schedules don’t line up. Somebody hesitates. And before you know it, the trip just… never happens."
— Dottie Smith, Founder of M. Cher Family Fun Travel
That’s why I started M. Cher Family Fun Travel—to make sure families don’t just talk about taking a trip. They actually do it.
I handle the planning so you don’t have to.
I remove every excuse that could derail the trip.
I make sure this doesn’t become another year of “maybe next time.”
"When I work with a family, I don’t just book a trip. I make sure it’s an experience they’ll talk about for years."
Most travel agents sell destinations. I sell memories and experiences that won’t slip away.
We Plan for Big Family Trips. Coordinating multiple households? I’ve got it.
We Keep It Simple. No overcomplicated decisions—just the best options for your family.
We Make It Stress-Free. I handle the hard parts, so all you do is show up.
We Know This Is More Than a Vacation. This is about family legacy—and I take that seriously.
Most families stay stuck in the “we should” phase.
I make sure you move from talking about it to actually booking the trip.
"One family came to me after years of saying, ‘We should take a trip.’ They had no idea where to start, and nobody wanted to be the one responsible for planning. I walked them through every step, locked in the details, and got every single person on board. That trip? It became the most important one they ever took together."
Here’s how we do it:
Step 1: The Decision Call
We talk about your vision, your family’s needs, and what’s been holding you back.
Step 2: The Commitment Plan
We lock in the who, where, and when so the trip actually happens.
Step 3: Stress-Free Planning
I handle everything—flights, accommodations, payments—so your family just shows up and enjoys.
Showcase your impact. Example: 'Creating Dream Vacations for [Client Type]
"Share brief client success stories. Example: 'From helping couples celebrate milestone anniversaries in [destination] to creating multi-generational family reunions in [destination], we specialize in turning travel dreams into reality.'"
Testimonials are short quotes from people who love your brand. It's a great way to convince customers to try your services.
Testimonials are short quotes from people who love your brand. It's1 Column a great way to convince customers to try your services.
Testimonials are short quotes from people who love your brand. It's a great way to convince customers to try your services.
"Outline your process simply. Example:
We start with understanding your travel dreams
We create your custom travel plan
We handle all the details
You enjoy a perfect trip
"Reinforce value and ease. Example: 'Let's create your perfect travel experience together. Start with a complimentary consultation where we'll discuss your dreams and how to make them happen.'"
Phone: (267) 258-7345
Email: [email protected]
© Copyright 2025.
All Rights Reserved.
Seller of Travel Information:
California - 2089491-50 | Florida - ST37113 | Hawaii - TAR 7231 | Washington - UBI# 602775122
Registration as a seller of travel does not constitute approval by the state of California.
JOIN OUR NEWSLETTER
NEWSLETTER SIGN-UP PLACEHOLDER